No, it's not Evernote.
You know those ubiquitous black notebooks?the ones some wags call a "hipster PDA"?
They're made by Moleskine, an Italian company. Moleskine is relatively young, having gotten started in 1997, and it's backed by some savvy investors, including Index Ventures, the venture-capital firm behind Skype, Dropbox, and Path.?
Moleskine has some digital savvy, despite the whole pen-and-paper thing.
Evernote and Moleskine?announced a "smart notebook" today, with versions priced at $24.95 and $29.95, and new features of Evernote's digital note-taking software designed to capture information from the notebooks' pages.
Like a tech company, Moleskine is?planning to go public,?with an IPO set for the Milan stock market later this year.
The company's revenues grew from $100 million in 2006 to $250 million in 2010. No one has measured its market share of the analog PDA market, but we bet it's big.
Source: http://www.businessinsider.com/moleskine-ipo-2012-8
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